I was probably teeing off at either Chula Vista Golf Course or Mission Trails Golf Course when I heard about it. I just remember being captivated by the idea of it. In fact, it caused me to be a little distracted until the second or third hole. (I think it was Chula Vista. I recall going into water that ran along the course.)
The guy who was paired with and playing with us had mentioned that he had invested in Callaway.
Think about it.
This was Big Bertha era. This was when the PGA was all up in arms about equipment specifications and restrictions. Callaway was long before PGX in leveling the playing field for weekend golfers to gain yardage off the tee.
And this dude was casually talking about how he had invested in Callaway early on as an IPO.
I was intrigued.
I was starting to invest beyond my mutual funds with Franklin-Templeton and I had started a trading account with TD Waterhouse (later TD Ameritrade). I held a few shares of companies like Oracle, Pepsi, and Ford.
But this guy owned Callaway.
I looked into it and that’s when I became a conscious investor in the game of golf and the world of sports.
I have been investing for years now and it has saved me from some real low times in my life. My most recent investing has me weighing heavy bets on the dividend-paying stocks of the Dogs of the Dow and a major index -driven ETF position of DIA (Dow 30), SPLG (S&P 500), and QQQ (Nasdaq 100). However, I do get to dabble in what I call my sports-folio. It literally lets me own the course in a few instances with some relevant golf stocks.
Acushnet Holdings (GOLF) gives me a piece of the action with some highly recognized names in golf today. Considering that GOLF is associated with some of the biggest names in the sport like Titleist, Vokey and Scotty Cameron, I have to admit that it seems like the Amazon of golf stocks to me. It just has everything in its wheelhouse. Wedges, putters, and all of the equipment and one of the most popular balls on the PGA Tour and among weekend golfers with the Titleist ProV1. This one is just a winner all around.
VIVI Properties (VICI) is a diversified real estate company formed as a REIT with a handful own golf properties in its portfolio that are featured on the PGA Tour. The company is truly engaged in entertainment, hospitality and more, including Caesars Palace. VICI owns four championship golf courses among its portfolio of properties and stands to keep investors happy with its consistent dividend payments going forward.
Nike (NKE) and Callaway (ELY) are still involved in the golf equipment and apparel markets. Why not NKE, a major leader among sports retailers on a global scale? Why not ELY which represents one of the most popular brands of golf equipment and apparel on the market today? because I am looking at the stock and not for a new driver. I have a different strategy for evaluating stock ever since I started reading and listening to Gerald Peters. Those stocks do not fit my plan right now. And, to be truthful, they may never fit and I can live with that. Investing should not be based on emotions and sentiments. It should make sense for making you wealthier day by day with increased valuations and price as well as dividends or other perks.
At the end of the day, I feel good of where I am with this sports-folio. I am hedged my risk. I am positioned to say I own a piece of the action in both sports and entertainment. And I know that may not say something to someone else, but it makes me feel like I am really owning the course. And in some cases, I am really owning the course.