In the words of LIV CEO Scott O’Neil: Even though the 2026 season for LIV Golf continues as planned, “the long-term viability beyond this year is in question.” That’s a short answer for the potential uncertainty that lies ahead for golf’s hot sensation with hefty payouts and all kinds of seasonal flexibility designed with pro players in mind.
Designed to be wild ride like the Phoenix Open on steroids, LIV Golf came in with a bang. They swooped up some key players and made some big promises about what they were going do (and what they were definitely not going to do). That made it a big deal for guys like Lefty and Brooks, even some guys who had lingered on the lower end of the PGA Tour.
Nowadays, I’m just as mixed up about who’s who and what’s what in LIV Golf as the roster of players lined up to tee off in Mexico City this past weekend.
What we do know is that if top-ranked pros like John Rahm return to the PGA Tour from LIV Golf suspensions might be placed upon them. Imagine the impact of a one-year suspension from the PGA Tour for pro golfers. Loss of endorsement deals and sponsorships? How do you plan to pay for coaching and training, even that wellness coach and nutritionist, who have contributed to your recent success? It could hurt a few careers which do not have opportunities in the broadcast booth or with any type of Golf Channel specials or Netflix golf documentary series in mind.
In the meantime, as I tried to watch the final round of LIV Golf from Mexico City, I somehow lost interest before John Rahm had a chance to tee off. There was some great golf being played. Bubba Watson made an impressive reading of the green with a roundabout putt on his first hole of the day, while some of the approach shots to the greens opened doors to potential birdies and even eagles.
And I think that might be it. . .
While I do not care for the PGA’s tendency to overdo its restructuring of holes and fairways as if they’re seeking to make par near-impossible, I can see where the LIV Golf course seemed almost “too easy” for some of these pros to navigate. The mystery of the challenge seemed lost as I observed guys master holes that they might have conquered after their initial rounds and some decent practice rounds.
It didn’t seem like they were really facing the pinnacle of pro challenges in the form of course design. In fact, I watched on golfer almost mirror his performance on a single hole from the prior day (same club, same shot, similar hole placement, etc.).
We just finished witnessing a historic PGA Masters Tournament as golf fans. We don’t see that Rory 100% of the time. We got a glimpse of him last week. We won’t get that type of story on the LIV Golf broadcasts. LIV Golf doesn’t have the attachment of a storied legacy like Augusta to compete with the PGA.
So is LIV Golf going away after 2026?
We don’t have any real answers to that yet. We’re still having too much fun with the 2026 tour in play. Right now, as far as we all know, it is a lot of talk with very little substance to go with it. No decisions have been made. No changes have been implemented. It’s just the buzz of the business right now.
Read the April 15th ESPN article from Mark Schlabach available online.
Also, check out Joel Beall’s article on LIV Golf’s finances and future for www.golfdigest.com.
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